The Royal Bank of Scotland Limited (RBS) launches today the RBS Platinum Card targeted at the growing affluent population in Pakistan. The Platinum Card with its premium style benefits and features is designed to complement the lifestyle aspirations and preferences of its target client segment, and demonstrates the bank's commitment to bring to market client-focused and innovative products and solutions.

Mr. Salman Sarwar Butt, Head of Retail Banking for RBS in Pakistan said, "The credit card market in Pakistan is highly competitive with a variety of brand choices available for the consumers. To make your credit card the preferred choice, you need a unique proposition, offering differentiated benefits and features that are not already available in the market. The RBS Platinum card does exactly that, offering exclusive benefits which give the customers power and the prestige they deserve."

The RBS Platinum Card offers global reach and accessibility as well as a host of exclusive privileges and attractive rewards programs. Among the extensive list of lifestyle benefits offered is an opportunity for card members to enjoy a business class travel experience. Each RBS Platinum card member will be given a complimentary Priority Pass Card which provides access to over 600 VIP airport lounges globally.

In addition, for the avid golfers, the card provides complementary and discounted access to premium Clubs around the world as well as personalised golf lessons under its Platinum Greens Golf Program.

To ensure the highest standard of personalised service, a dedicated 24 hour Platinum Call Centre has been established to attend to card members' request around the clock.

Commenting on the launch of the card, Mr Shehzad Naqvi, CEO of RBS in Pakistan added: "RBS is known for understanding its customers' needs and providing them with outstanding solutions and services. The RBS Platinum Credit Card is part of our continuous efforts to offer tailored and cutting-edge products catering to different profiles of clients."
RBS introduced credit cards in Pakistan in 2005 and today is one of the prominent foreign bank players in the credit card industry in Pakistan. At present RBS offers three credit card variants namely RBS mc2, RBS Ufone co-brand credit card and RBS Airblue co-brand credit card targeting a wide range of audience through a differentiated product mix.

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Notes for Editor:

The Royal Bank of Scotland Group is a major international bank in Asia Pacific with a presence in 15 countries serving corporate and institutional clients. RBS provides a full range of investment and transaction banking capabilities as well as wealth management, retail and commercial banking. The international wealth management arm offers private banking and investment services to clients in selected markets through the RBS Coutts brand.

The RBS Group operates in the following Asia Pacific countries: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam